I'm Ellie, Founder and Curator of ELVEEV.
I started my Fashion career on the shop floor in Australia, moving into buying before continuing that journey in London and New York within multi-brand contemporary luxury. That path has shaped how I see things, not just the brands or the product alone, but the relationship between the two and how women connect with them in real life. ELVEEV comes from wanting to share that more personally and to bring the brands and pieces I genuinely believe in to women in London in a way that feels considered, connected and authentic.
ELVEEV is my vision come to life: a contemporary luxury boutique shaped by years spent inside some of the world’s most respected fashion retailers and by my love for genuine connection with women who value quality and style.
For now, you’ll find ELVEEV popping up across West London with different curations, meeting new faces, and letting the right permanent space find me.
